
- provides a central hub for field communications and resource-sharing, and for connecting the field team with headquarters
- identifies and gathers the proper metrics for management by fact and good forecasting
- gives reports in clear pictures that tell you what needs to get done, and
- supports and documents compliance requirements and procedures
Internal management typically has very little connection with the science liaison and sales field teams. In the periods leading up to and following launch, however, these teams have the most direct and trusted contact with doctors - the people who will choose to become your customers, or not. As a result, the executive team is left in the position of making projections (guesses) based on partial market research data, bulk-produced unit forecasts, and possibly some field reports (large stacks of categorized lists) 3 to 6 months after they are really needed. This is not a basis for good management.
Our systems create a proper base for management by fact. We give managers immediate connection to what is going on in the field, well-designed forecasting tools, and actionable, clear reports (we favor pictures far more than lists) that tell managers right away what they need to do - including both where / what kind of supporting actions are required, as well as where no intervention is needed.
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